Financial Design Portfolio
This portfolio showcases my experience creating impactful, brand-focused designs for the financial sector. From print and digital marketing to website development and signage, I craft materials that balance creativity with clarity—ensuring trust, engagement, and brand consistency.
These five card designs blend technical precision with visual impact, from steel-crafted credit cards to Eco-inspired debit cards. Each piece features thoughtful finishes, textures, and colored cores—uniting form, function, and brand identity.
Account Redesign Project - This rebrand transformed SBKC’s generic account offerings into the cohesive Leaf Account series—Green, Gold, Platinum, and New Leaf—each clearly defined by benefits and aligned with the brand through unified visuals. With optional Student and Eco Benefits, the system offers flexible, values-driven features that simplify choice and deepen customer connection.
90th Anniversary Campaign - To celebrate 90 years of service, we launched a full-scale branding campaign featuring custom billboards, digital ads, mailers, and even a rebrand of our business materials. The highlight was securing Kansas City’s largest billboard—90x90 feet—and producing a heartfelt drone-filmed video to thank the community, making this one of my proudest and most impactful campaigns at SBKC. Click on the image above to check out this video!
Boldly Local Campaign - As a natural evolution of our 90th anniversary campaign, Boldly Local® became our defining theme for 2024—highlighting our deep roots in the community since 1933. With wide-reaching execution across print, digital, and video (including our highest-performing pre-roll ad), the campaign’s success led to registering Boldly Local® as our official trademarked slogan. Click on the image above to see the video that went along with this campaign!
Gold Leaf Account Campaign - This campaign positioned the Gold Leaf Account as a premium banking experience, using the phrase “Treat Yourself” to highlight its perks and lifestyle benefits. With bold black-and-gold visuals and a playful pre-roll video featuring a ride on the “Gravy Train,” the message was clear: luxury and rewards come effortlessly with Gold Leaf.
Bank Anywhere Campaign - This campaign promoted the convenience of our mobile app through relatable, everyday moments—like hiking with grandkids, enjoying scenic views, or playing golf—without directly advertising the app itself. With billboards, ATM screens, posters, statement ads, pre-roll videos, and digital placements, the campaign reinforced that SBKC customers can bank wherever life takes them—no rush, no limits. Click the image above to view this pre-roll ad.
Bank Anywhere Campaign Cont. - This continuation of the Bank Anywhere campaign features three additional billboard designs, ATM screen animations, and a playful receipt ad—all reinforcing the message that banking doesn’t have to slow you down. The highlight is a lighthearted video spot playing off the phrase “Bank anywhere you can take a selfie,” adding a fun, relatable twist to mobile banking.
Bank Anywhere...Except... - As a playful twist on our Bank Anywhere campaign, this final installment introduced billboards and video ads with humorous exceptions—like astronauts on the moon or horror movie night—where mobile banking might not be ideal. With clever lines and a tongue-in-cheek “Please bank responsibly” ending, the series brought levity and engagement to a now-familiar message.
We Do Mortgages - This campaign marked SBKC’s bold return to the mortgage space, highlighting our simple online application process and reintroducing us as a serious player in home lending. With widespread visibility through billboards, print, and digital channels—plus branch-specific offers—this campaign sparked major growth and helped position Security Bank as a leading mortgage provider in Kansas City.
Lifestyle Loans - Following the success of our mortgage campaign, Lifestyle Loans was launched to re-imagine small loan offerings for existing SBKC customers—covering everything from auto and motorcycle loans to HELOCs, RVs, and student financing. With targeted CRM-driven email campaigns and tailored messaging, we delivered personalized, competitive solutions that resonated deeply with our audience, earning both strong results and direct customer appreciation.
In-Branch Tools That Drive Engagement - This collection showcases custom print collateral designed to support in-branch sales, including handouts tailored to retail goals and reusable desk mats with interchangeable inserts for seasonal or product-specific messaging. Since launching the desk mat system in 2019, it’s become a staple sales tool across SBKC branches, reinforcing cross-department collaboration and product visibility.
Turning Wait Time into Opportunity - This selection highlights just a few of the many in-branch posters I've created to transform busy lobby moments into chances for customer education and product engagement. Each design is paired with a matching brochure or rack card, offering customers an easy way to explore our services at their own pace.
Branded Presentations with Purpose - These presentation designs bring SBKC’s visual identity to life across every slide, ensuring consistent, polished communication company-wide. Each set includes 12+ layouts adapted for multiple platforms—PowerPoint, Sway, Canva, Google Slides, and more—so employees always present with confidence and brand clarity.